Regional Trademark Analysis

MEANDER (MEANDROS, MENDERES)

Uniting Element:

The most widely known ancient name of the Meandros (Meander, Menderes) River, a river which determined the fate and history of the region, famous for its legends in mythology, is Meandros. The fact that this name is written as it is read in Turkish as well as in foreign languages, and its phonetics compatible with world languages is an important advantage for the trademark.

THE MEANDER FIGURE

Uniting common symbol:

The Meander Figure, the ancient motif of the region used throughout history all around the world, which depicts the twisting and turning path of the Meandros River and decorates the friezes of the Temple of Apollo, is a world-renowned pattern.

MEDUSA

Common image highlighting the culture theme:

The Medusa sculpture found in the Temple of Apollo in Didim is one of the finest preserved examples from the Hellenistic Period. It has become one of the best known images of Turkey in the world with its perfect craftsmanship and impressive appearance.

THE ANCIENT RED COLOUR

The trademark colour which makes a reference

to the ancient art of the period:

Art is the most prominent characteristic of the identity of the “Delta of Civilizations Meandros” with culture theme. That is why, the ancient red colour encountered frequently on ancient period Ionian vases is the main colour of the trademark. The red figure technique was invented in 530's BC, a period when the glorious days of black figure technique faded away, and revived the art of painting.

DELTA

Definition of the geography,

the basin which highlights the nature theme:

A unique geography around the Meandros Delta which gathered ancient cities with a common 3.000-year history and historical connections, cultural riches and natural beauties, a cradle of civilizations: Lower Menderes (Meandros, Meander)  Basin.

The “Tourism Regional Trademark with Culture and Nature Theme” prepared by Klasika Visual Arts Communications Ltd., which is already in use by city councils, universities and other agencies supporting the project, is open for usage by willing institutions and agencies. You may download them from the “Download page” or obtain them by contacting Klasika.